Hi, I'm Sara, I help B2C brands define their strongest offer, articulate value with precision, and launch acquisition funnels that actually convert. From Health & Fitness Apps to telehealth and e-commerce brands, I help teams move from “we’re testing everything” to “we know exactly what works.”
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Your campaigns convert because your message is crystal clear. Your dashboards tell you what’s really working. Your team executes with focus, not frenzy. That’s what happens when growth is built on systems and not guesswork.
This is where your brand story begins. Awareness is about crafting a consistent, magnetic presence that positions your business where your audience already spends time.
We transforms your visibility into measurable intent. Here, prospects cross the line from curiosity to consideration, signing up, turning numbers into stories, so your growth is both measurable and meaningful.
This is the moment your customer experiences the why behind your offer, the first win that validates their choice. This stage sets the tone for trust and satisfaction.
This is the stage where sustainable growth happens. It’s about deepening the relationship beyond the initial purchase, continuously delivering value, listening to feedback, and optimizing for long-term satisfaction.
The heartbeat of growth, where your business turns customer value into sustainable income. Beyond a single purchase, it’s about optimizing pricing models, increasing order value, and aligning revenue streams with customer success.
Referral growth happens when happy customers naturally spread the word. It amplifies your impact by leveraging trust and credibility. A well-designed referral system creates a virtuous cycle where every delighted customer brings in the next.
For over a decade, I’ve partnered with visionary CEOs and Founders across EdTech, Health & Fitness, Wellness, Healthcare, and eCommerce - industries where meaningful growth requires both rapid experimentation & creative marketing.
My work has powered 6-figure launches, driven 600%+ growth in web acquisition, helped launch award-winning apps, and built sustainable funnel systems that turned six-figure months into long-term momentum.
With a foundation in marketing, product strategy, and data analytics, I bridge creative vision with operational precision, empowering teams to work smarter, scale faster, and create experiences that genuinely transform lives.
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From wellness to eCommerce, I help teams scale with clarity and heart — turning bold ideas into brands that inspire trust and growth.
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Join me on LinkedIn — where I share conversations, ideas, books, and growth experiments that move the needle.
CONNECT ON LINKEDINWe start by looking under the hood. Together, we diagnose what’s working, what’s missing, and where the biggest growth opportunities lie.
What we do:
In-depth business diagnosis — product, audience, and competitive audit. Define your strategic direction and translate your vision into measurable goals. Design a growth roadmap aligned with your mission and capacity. Set OKRs and quarterly priorities across marketing and product. Build a system for tracking key metrics and continuous optimization. Review and refine your team structure and processes.
Outcome:
Clarity, focus, and a roadmap that connects your long-term vision with actionable steps.
Marketing only works when it’s rooted in strategy — not noise.
What we do:
Outcome:
A seamless marketing engine that attracts, converts, and nurtures, and yes, without chaos or guesswork.
Once your brand gets better at converting prospects to paid customers, we focus on keeping them, and growing with them.
What we do:
Outcome:
Higher retention, stronger lifetime value, and a product experience that amplifies your impact.
I don’t guess. I build growth systems that scale, and I’ve done it across global brands, fast-moving startups, and high-stakes product launches.
You’ve built something remarkable, a product born from vision, purpose, and persistence. Now, it’s time to turn that potential into sustained momentum.
Through a blend of strategy, data, and heart, we’ll craft systems that don’t just convert - they connect. We’ll refine your user journey, your brand story, and your growth engine until everything works in harmony.
Through strategy, data, and heart, I’ll help you master the frameworks and skills that drive real, sustainable growth.
Below are three ways to build your career in Product Growth. Whether you’re a CEO, Founder, Marketer, Data Scientist, Business Analyst, User Researcher, or Product Manager, or even a Mobile or Web Engineer looking to evolve into a Product Growth role, you’ll find a path that fits your journey.
Join our community of growth-minded professionals and start designing the ecosystem your career and business deserves.
A LinkedIn group hub for conversations, experiments, and frameworks that move the needle.
JOIN FREE COMMUNITY
A free 60-minute course to help understand the cornerstones of a complete growth ecosystem.
ACCESS FREE MINI COURSE
Monthly insights, experiments, and stories from the trenches of growth marketing and product strategy.
SUBSCRIBE ON SUBSTACK"Sara’s dedication to work has been nothing short of amazing. As an ex-colleague and as her ex-coach, I would highly recommend Sara as she would bring tremendous value and growth to your organization."
"Sara picked up a failing communications and marketing department and turned it around in a matter of days with fresh, avant-garde, ambitious and exciting ideas."
"She is an invaluable asset to any organization, always bringing fresh ideas and innovative approaches to the table."
Ready to move from chaos to clarity? Together, we’ll design a growth system that turns your vision into a thriving, scalable brand. Let’s create something remarkable, one step at a time.
I help founders and teams design and implement their Growth Ecosystem — the complete journey from awareness to retention. That includes refining your positioning, optimizing your funnels, and aligning your marketing, product, and data systems so that every effort compounds into growth that’s measurable and sustainable.
Think of me as your fractional Head of Growth, both strategic and hands-on. I can audit, design, and lead execution alongside your team or trusted partners. My goal is always to leave you with systems that work, and a team that knows how to keep them growing long after I’m gone.
Agencies often focus on short-term campaigns. I focus on the entire growth architecture behind them — ensuring every acquisition channel, funnel, and retention loop supports your long-term business goals. It’s not just about performance; it’s about building something that lasts.
I partner with purpose-driven founders across wellness, healthcare, tech, and eCommerce, industries where real growth requires both marketing creativity and understanding user needs. I bring a decade of experience in consumer psychology and data driven decisions that require rapid experimentation and CRO optimization. Whether you’re scaling an early-stage product or optimizing an eight-figure brand, we’ll tailor your growth roadmap to your stage and goals.
Not at all. The earlier you design your growth foundations, the easier it is to scale without chaos later. I work with both early-stage founders who want clarity before scaling and established teams ready to refine systems that no longer serve them.
Both. We start with strategy, but I don’t leave you with a deck, I help you implement. That might mean refining your funnel, building your data dashboards, or training your team to operate the system confidently.
It depends on where we start. Most founders begin seeing clarity and alignment within the first month, and tangible performance improvements in 6–12 weeks once we roll out the ecosystem changes. The real magic happens when we stay consistent, building momentum that compounds over time.
My engagements are customized based on your needs, whether it’s a strategic audit, a growth accelerator sprint, or a full ecosystem build. Once we clarify your goals, I’ll outline a transparent scope, timeline, and pricing model so you know exactly what to expect.
Absolutely. Many founders start with a Growth Audit or Strategy Intensive, a focused engagement that diagnoses your opportunities and creates your roadmap. From there, you can decide whether to continue into implementation or keep the blueprint for your team.
Start by booking a Clarity Call, a short conversation to explore your goals, challenges, and what kind of growth ecosystem will best serve you. No pressure, no pitch, just clarity on where to go next.